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Copenhagen Business School (CBS) has formulated a learning strategy that placesstudents’ learning at the centre of all teaching activities. This article uses CBS’ learning strategy to demonstrate the close relationship between curriculum development and students’ learning outcomes. It shows how such strategies for institutional quality work are implemented in practice. The case and discussion is relevant to three audiences: 1) deans and key decision makers interested in overall policy making that defines the scope of study programmes; 2) academics responsible for curriculum development; 3) academics interested in improving students’ learning outcomes.